Lead Better by Communicating Through Your Strengths
Clear communication isn’t just a “nice-to-have” in leadership—it’s essential. It shapes expectations, builds trust, and drives results.
And yet, there’s no one right way to communicate as a leader. Some leaders thrive with passion and persuasion. Others lead with deep listening, calm presence, or structured clarity.
What sets great communicators apart isn’t following a script—it’s understanding and using their natural strengths with intention.
In this blog, we’ll explore how to communicate more effectively by leveraging your CliftonStrengths® results—so you can lead with confidence and clarity in a way that feels like you.
Why Communication Matters in Leadership
When you’re leading a team, communication is what turns talent into traction.
It connects individual strengths to shared goals. It builds psychological safety. It invites diverse voices into decision-making. And it makes the path ahead clearer, especially when the road gets tough.
But effective communication isn’t just about talking. It’s about:
Listening with presence
Solving problems collaboratively
Navigating conflict with empathy
Offering feedback that lands
Inspiring action—not confusion
These aren’t soft skills. They’re leadership essentials. And the best way to sharpen them is by knowing how you naturally communicate.
Core Communication Practices that Work
No matter your strengths, these habits will help you lead well:
1. Listen Beyond the Words: The best leaders don’t just hear—they listen deeply. Practice Level 3 listening: tuning into tone, emotion, and what’s left unsaid. In moments of tension or celebration, this kind of presence matters most.
2. Invite Co-Creation: When you solve problems with your team instead of for them, trust and buy-in go up. Use open-ended questions, welcome input, and recognize contributions.
3. Communicate with Empathy: Psychological research shows that feeling too powerful can decrease empathy. When leading, stay grounded. Remember: your team has expertise you don’t. Lead with curiosity and appreciation, not control.
4. Don’t Avoid Conflict—Navigate It: Healthy disagreement can strengthen relationships and sharpen ideas. Model respectful conflict by naming tensions, staying focused on outcomes, and encouraging diverse viewpoints.
5. Ask for Feedback: Make it normal—not personal—for your team to tell you what’s working and what’s not. This builds a culture of growth, not perfection.
How Your Strengths Shape Your Style
Your natural strengths influence how you express yourself, what you notice, and how you connect.
When you know your dominant CliftonStrengths Talent Domain, you start to understand your communication defaults—and how to flex them when needed.
Here’s how each domain typically shows up in communication:
Executing
Straightforward, task-focused, dependable
You likely shine when explaining timelines, next steps, or expectations
To grow: Celebrate progress and pause for personal connection
Influencing
Energetic, expressive, persuasive
You probably inspire action with stories, bold ideas, and vision
To grow: Make space for input and check for understanding
Relationship Building
Warm, collaborative, empathetic
You naturally connect on a human level and foster team cohesion
To grow: Be clear about boundaries and expectations, not just feelings
Strategic Thinking
Insightful, reflective, future-focused
You likely share ideas with logic and depth, helping others see the bigger picture
To grow: Stay tuned in to how your message lands in the moment
Tailoring Communication to Your Team’s Needs
You don’t just lead from your strengths—you lead to theirs. Here’s how to flex your approach depending on the dominant strengths of your team members:
Executing: Be clear and concrete. What’s the task? What does success look like?
Influencing: Cast vision. Show how their contributions move the needle and impact others.
Relationship Building: Emphasize people. Who benefits? How will this affect the team?
Strategic Thinking: Offer context. Share data, logic, and long-term reasoning.
Bringing It All Together
Let’s say you lead with Strategic Thinking, and your team member leads with Influencing.
You might want to spend time thinking through every angle before presenting an idea—but they might respond better to bold storytelling and excitement.
When you know that, you can adapt: bring the logic and the energy.
Or maybe you lead with Executing, and your team member leads with Relationship Building.
Instead of just focusing on deliverables, tie the task to the impact it will have on the people they care about.
When you learn to communicate through your strengths—and to theirs—your message lands with clarity, connection, and trust.
Next Step: Discover Your Strengths
You don’t need to change who you are to become a great communicator.
You just need to understand how you communicate best—and start using that on purpose.
👉 Discover Your Top 5 Talents
👉 Unlock All 34 of Your Talents
Or…
👉 Book a free strategy session with me to explore how your strengths can support your leadership and communication goals.
When you lead from your strengths, communication becomes clearer, more confident—and far more effective.